围绕训练、团队成长与社区参与的龙舟俱乐部现场报道
Unity in Niche Club Event — Preston Dragons
一篇关于龙舟队、社区训练，以及这项源自中国的运动如何在国际环境中展开的现场报道。
A field story about a dragon boat team, community training and the international life of a Chinese-origin sport.
作品集 · 2026 / Portfolio · 2026
Hi, I’m 吴鉴秋 / Jasmine
品牌与增长运营 / Brand & Growth Operator
从消费者与文化洞察出发，连接品牌策略、内容、产品与商业运营。
Researching culture,
building brands,
and making systems move.
洞察消费者 → 定义策略 → 落地内容与产品 → 追踪结果并持续迭代
Consumer insight → strategy definition → content and product delivery → tracking results and iterating
我的工作方式
My point of view
我从消费者、文化和行为中寻找品牌问题。
I look for brand problems in consumers, culture and behaviour.
我关心一个想法如何变成视觉、内容、产品和真实流程。
I care about how an idea becomes visuals, content, products and real processes.
研究是起点；能被执行、被体验、被验证，才是终点。
Research is the starting point; being executed, experienced and verified is the end point.
Selected Works 精选项目
洞察 → 策略 → 内容 / 体验 → 运营交付
Insight → Strategy → Content / Experience → Delivery
Project Index 项目索引
按能力筛选（All / 品牌与市场策略 / 用户与数据洞察 / 内容与体验设计 / 产品、商品与增长 / 运营与供应链）
Filter by capability (All / Brand & Market Strategy / Consumer & Data Insight / Content & Experience Design / Product, Merchandising & Growth / Operations & Supply Chain)
按能力筛选项目
已发布内容 Published Stories
已发布的个人博客文章 / Published personal blog articles
记录环境教育如何转化为公众可参与的体验
Making Friends with Wildlife in Your Garden
一篇关于环境教育、本地参与以及为野生动物展开叙事的现场报道。
A field report on environmental education, local participation and storytelling for wildlife.
跨文化与国际关系语境下的观察性写作
Westerners in China in the Time of Global Tension
一篇关于全球紧张时期跨文化认知的独立评论。
An independent commentary on cross-cultural perception during a period of global tension.
