品牌与增长运营 / Brand & Growth Operator
从消费者与文化洞察出发，
连接品牌策略、内容、产品与商业运营。
Researching culture,
building brands,
and making systems move.
我的工作方式
My point of view
洞察 → 策略 → 内容 / 体验 → 运营交付
Insight → Strategy → Content / Experience → Delivery
Unity in Niche Club Event — Preston Dragons
一篇关于龙舟队、社区训练，以及这项源自中国的运动如何在国际环境中展开的现场报道。
A field story about a dragon boat team, community training and the international presence of a sport that originated in China.
Making Friends with Wildlife in Your Garden
一篇关于环境教育、本地参与以及为野生动物展开叙事的现场报道。
A field report on environmental education, local participation and wildlife-related storytelling.
现场采访 / Field Interview
现场采访合影。摄影：Kenny He、Jianqiu Wu。
Photo by Kenny He and Jianqiu Wu.
Westerners in China in the Time of Global Tension
一篇关于全球紧张时期跨文化认知的独立评论。
An independent commentary on cross-cultural perception during a period of global tension.
个人兴趣 · 非职业项目 / Personal interest · non-professional project
在没有发动机的滑翔机里，天气、判断和团队协作都很重要。飞行前的每一次检查，也提醒我：好的系统不是束缚，而是让人更从容地做判断。
In an engine-less glider, the weather, good judgement and teamwork are all crucial. Every pre-flight check serves as a reminder that a good system is not a constraint, but rather enables one to make decisions with greater composure.